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Grand Rapids Gold Announce Partnership with TicketSmarter

By Grand Rapids Gold Staff /October 14, 2021

GRAND RAPIDS, MI (October 14, 2021) – The Grand Rapids Gold, NBA G League affiliate of the Denver Nuggets, announced a new partnership with TicketSmarter that designates the company as the Official Secondary Ticket Reseller of the franchise.

“Our team is excited to partner with TicketSmarter to further enhance our fan experience,” said Steve Jbara, president of the Grand Rapids Gold. “TicketSmarter is a company that provides opportunities for our fans to take advantage of new technologies that meet the changing needs and expectations of our customers.”

The multi-year partnership includes TicketSmarter branding on Grand Rapids Gold digital assets and will give Gold fans the opportunity to purchase, sell, and access tickets online from one of the industry’s leading ticketing platforms that features seats for over 125,000 live events and 48 million tickets for sale.

“We are excited to partner with the Grand Rapids Gold as an extension of our strategy to develop strong, mutually beneficial relationships that provide Gold fans with an enhanced ticketing experience,” said TicketSmarter CEO Jeff Goodman. “We look forward to developing our relationship with Grand Rapids over the next several years.”

The Grand Rapids Gold 2021-22 regular season schedule is available here. For media-related inquires and interview requests, contact Gwen Vryhof Bultema at or 616-536-1400. For more information on the Grand Rapids Gold, visit


About the NBA G League
The NBA’s official minor league, the NBA G League prepares players, coaches, officials, trainers and front-office staff for the NBA while acting as the league’s research and development laboratory. Featuring a total of 29 teams with 28 teams having direct affiliations with NBA franchises ahead of the 2020-21 season, the league offers elite professional basketball at an affordable price in a fun, family friendly atmosphere. A record 45% of all NBA players at the start of the 2020-21 season boasted NBA G League experience. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.


About the Grand Rapids Gold
The Grand Rapids Gold are a member of the NBA G League and affiliated with the Denver Nuggets. The organization is committed to providing an elite level of basketball to the West Michigan community, while also investing in and contributing to the West Michigan community. The team is owned by SSJ Group LLC. For more information about the organization, visit and follow the team on its social media channels.


About TicketSmarter
With seats for over 125,000 live events and 48 million tickets for sale, TicketSmarter is a national ticket marketplace whose mission is to enable customers to experience the power and excitement of live events by creating valuable partnerships while giving back to children’s charities. TicketSmarter is committed to contributing $1 from every transaction to help charitable partners, including St. Jude Children’s Research Hospital, V Foundation and Quarterbacking Children’s Health Foundation.

TicketSmarter is the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events – for more information, follow @Birmingham_Bowl on Twitter. Additionally, TicketSmarter is the official ticket resale partner of over 35 collegiate conferences, 250+ universities, and hundreds of events and venues nationally.

Stay updated with TicketSmarter, and follow @TicketSmarter on FacebookTwitter, and Instagram.

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